THE DREAM MERCHANTS - The Definitive Guide to Selling Travel
I am in the process of writing this book and would appreciate any input you care to offer in the way of your personal journey from the day you started in the travel trade to where you are now.
Selling travel has always been an art form and the role of a travel agent continues to develop as the traveller engages more and more with online everything. Since Romans took vacations and Thomas Cook opened up shop in the mid 1800s the travel agent has always been helping to fulfil the travel dreams of others. In doing so, certain success traits, skills, methods and levels of knowledge have evolved as has the travel agent's power to move market share, boost economies of third world countries, boost the economy of their own country and to stare down travel agency doomsayers and anti-commission suppliers. Dream Merchants will cover off these topics and more. Dream Merchants will be a travel agent's playbook, reference and guide for success. The term Travel Agent is all encompassing and in this instance means someone selling travel.
By completing and submitting one of the forms below (Travel Agent or Supplier) you are giving me permission and agreeing that the information you provide may be used as a resource and if selected, all or in part, may be printed in the book Dream Merchants. It is important that every box on the form is completed. Your information will not be shared other than with the readers of this book. Thank you in advance to everyone who participates.
A word about the word SUCCESS. In retail travel the word success can take on many forms. It could mean a leisure agent writing $1M+ annually, a corporate agent handling $1-2M, an agency owner running a profitable $3-$5M+ agency, a home-based agent earning $100,000 a year, any travel agent earning $100,000 a year, 20 groups a year... awards being won... I'll leave it to you to decide your interpretation of success. If you are the model for success that's fine by me.