The Selling Travel mantra for suppliers, created by author, speaker, trainer and publisher of Selling Travel, Steve Crowhurst, is also the gaunlet that Crowhurst throws down when training BDMs. The mantra is a simple one - here it is: "If you can't sell it to them, they won't sell it for you!" - simple if you understand sales and selling from basic to complex. We're not talking B2C here, this is pure B2B. The success of any travel supplier over and above their direct sell to the travel consumer is how well they can teach and mentor their travel agency accounts to sell their brands, products and services.
There is another challenge to the amount of overall sales a supplier can generate through it's agency accounts and that is the confusion over what is product knowledge and what is sales training. Time and time again the supplier is calling their workshop or webinar a sales training session when it is pure product knowledge and many times to the point of boring as the trainer or facilitator will read word for word each and every bullet on the PowerPoint slide or directly from a brochure.
What Selling Travel is offering suppliers is a full page layout to show they know how to sell their own products and impart that knowledge to the readership of Selling Travel. No price point ads. No incentives. No Fam trip announcements. Nothing but pure how-to-sell-our-product information. There are many travel trade magazines that will take the time sensitive ad and the flyer, the incentive, report the fam trip and as much product knowledge, gossip and industry news that an agent can handle. That's not for Selling Travel. Education that encourages new business generation is the key to buying a page in Selling Travel.
The readership of Selling Travel is small compared to the more, well established trade papers - they are however dedicated to selling travel and that's why they read and subscribe to ST. A supplier that buys a page in Selling Travel will know that their sales advice will be read on average by 500 dedicated sales minded agents, not thousands of agents looking for a FAM. The price of a full page in Selling Travel is $355 and that one page will continue to gain momentum as each issue of Selling Travel remains on a virtual magazine rack where it can be read many times more. Each issue is also pushed out via Facebook, LinkedIn, Constant Contact, Travel Agent Revolution, The Travel Institute, CITC and SlideShare. In addition to these outlets, the Issuu.com website that hosts Selling Travel also attracts thousands of readers that subscribe to Issuu and it's online magazines.
The mission for Selling Travel is to deliver new business generation tips, tools and techniques each month to it's growing list of readers and has set a limit of 5 pages per month as 'sales-advice' space for suppliers to buy into. Selling Travel reserves the right to place the supplier's page where it enhances the flow of the magazine, however premium placement can be purchased for an additional $99.
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