It's still December 2011, but soon we're off and running with a new year and all sorts of opportunities yet to raise their profitable heads. For me it has been all about rebranding from SMP to Selling Travel and finding a better fit between what I actually do and the words that represent me online and out there around the world. There is a good lesson in here somewhere for all reading this blog.
Sometimes and overtime, what you started out with looses the oomph it first had. You need to change, reinvent and stay current with the trends and that mean't for me, I needed something more direct, easier to read and understand and something that would "play" online a little more friendlier than SMP Training which could represent any industry. Switching to Selling Travel, there's no escaping the intent of the title and what might lay behind it. Once again, a lesson here for you too if customers are not knocking on your door, perhaps they don't understand your marketing, your ageny name, your intent and what you can provide.
In 2012 you can expect more content to appear here, on the Selling Travel website and also in Selling Travel eMagazine. Through the magazine I am trying to build what I am calling the Selling Travel Community and as the numbers build then we can start to move forward with dedicated webinars, workshops across the country and self study guides. It can all happen with your support and input.
One criteria for joining the Selling Travel mailing list or participating in any of the webinars and workshops to come, is to share what you know. Any one of us is only as good as the depth of our own experience. Many times what we need to know is held by someone else because they have experienced what we haven't. It's that old story of what goes around comes around. I am a firm believer in helping others reach their personal goals and I do drive a certain amount of self-satisfaction when someone reports back that they 'made it happen', sold a big tour, got the job, now have a new title or simply followed some advice and went out on their own. So, if you do have something to share with other readers of Selling Travel, send it in and I'll publish it in the eMagazine. If you do send in an idea, you must be able to describe how you did it and what the return was. I am always after the 'how-to' which seems to be most difficult for people to explain. Anyone can tell another person what to do. It's HOW, that generates new business.
I do hope you like the new format for this website and the Selling Travel magazine. Your comments are always welcome.
That's it for this post. More to come.
Thanks for reading.
Steve Crowhurst
Sometimes and overtime, what you started out with looses the oomph it first had. You need to change, reinvent and stay current with the trends and that mean't for me, I needed something more direct, easier to read and understand and something that would "play" online a little more friendlier than SMP Training which could represent any industry. Switching to Selling Travel, there's no escaping the intent of the title and what might lay behind it. Once again, a lesson here for you too if customers are not knocking on your door, perhaps they don't understand your marketing, your ageny name, your intent and what you can provide.
In 2012 you can expect more content to appear here, on the Selling Travel website and also in Selling Travel eMagazine. Through the magazine I am trying to build what I am calling the Selling Travel Community and as the numbers build then we can start to move forward with dedicated webinars, workshops across the country and self study guides. It can all happen with your support and input.
One criteria for joining the Selling Travel mailing list or participating in any of the webinars and workshops to come, is to share what you know. Any one of us is only as good as the depth of our own experience. Many times what we need to know is held by someone else because they have experienced what we haven't. It's that old story of what goes around comes around. I am a firm believer in helping others reach their personal goals and I do drive a certain amount of self-satisfaction when someone reports back that they 'made it happen', sold a big tour, got the job, now have a new title or simply followed some advice and went out on their own. So, if you do have something to share with other readers of Selling Travel, send it in and I'll publish it in the eMagazine. If you do send in an idea, you must be able to describe how you did it and what the return was. I am always after the 'how-to' which seems to be most difficult for people to explain. Anyone can tell another person what to do. It's HOW, that generates new business.
I do hope you like the new format for this website and the Selling Travel magazine. Your comments are always welcome.
That's it for this post. More to come.
Thanks for reading.
Steve Crowhurst
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