TRAVEL TRADE SUPPLIER MEDIA KIT
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Are you hungry for NEW business building ideas? _______________________Want to increase your sales
and decrease your ad spend? Would you like to deliver your proven sales methods in a step-by-step format? If your answer is yes, then SMP's How-To Advertorial marketing approach is for you! ______________________________ The Advertorial OpportunityYour Advertorial page is where you advise travel agents HOW TO SELL your products & services. You do this by delivering proven sales tips, tools and techniques.
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Use Selling Travel as your medium for teaching travel agents how to sell your products.
Focus on no-fluff sales tips and advice that will shorten the selling cycle for you and the agent. Use the other trade magazines to advertise your specials, destination information or to deliver your news. The best of all worlds would be to use a page in Selling Travel to combine a new product or destination with how-to-sell information. Keep in mind the W5 - deliver the Who, What, When, Where, Why and How of selling your products and promotions. Deliver something the agent cannot read elsewhere. Remember this mantra:
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